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Posts Tagged ‘TED Talks’

The rise of the Internet has created a new generation of edu-gurus initially showcased in TED Talks and now powered by their personal blogs and popular e-books. One of the most influential of the crop is Seth Godin, the creative force and animator famous for his rapid-fire commentaries on Seth’s Blog. Hailed by Business Week as “the ultimate entrepreneur for the Information Age,” the marketing whiz also has, since 2012, acquired a following in the education world. His TED Talks, published in an e-book as Stop Stealing Dreams, have been wildly popular with educators and shared millions of times on the Internet.

SethGodinBlogPixWatching Seth Godin in action is very alluring and entertaining, but, when you break down his performances and closely examine his bold assertions, you wonder if there is less here than meets the eye. Marketing is all about mass persuasion and pleasing your customers and some practitioners are essentially mesmerizers or worse, con-artists. In his own field, he is regarded as a star performer and has been likened to “the JFK of the blogosphere: revered, quoted, beloved.” Many in his field were likely aghast in June 2007 when one of their tribe posted a critical commentary that dared to ask What if Seth Godin was full of crap?” 

Godin is a rather unlikely guru for educators. After working as a software brand manager in the mid-1980s, he started Yoyodyne, one of the first dot.com direct marketing enterprises. His firm was acquired by Yahoo in 1998 for $30-million and the global Internet giant hired Godin as vice-president of permission marketing. He’s authored 18 books, mostly in marketing, including such attention-grabbing best-sellers as Permission Marketing (1999), Purple Cow (2003), All Marketers Are Liars (2005), and The Icarus Deception (2012).  It’s rare for a global marketing expert like Godin to find a friendly audience in the education sector.

Today’s educators know Godin through Seth’s Blog, his personal platform generating a steady stream of posts and tweets, some of which venture into education. He made his name in the field with an October 2012 TEDxYouth Talk entitled Stop Stealing Dreams – The School System and a subsequent YouTube Interview on Education Reform. “When we put kids in the factory we call school, the thing we built to indoctrinate them into compliance,” he stated, “why are we surprised when they ask ‘what’s on the test’?” Comparing work with art, he used his rhetorical skills to make the case that schools were monolithic in their structure — not only factory-like but trained kids for “compliance” and “obedience” rather than meaningful, engaged lives.

Godin poses a Big Question – “What are Schools For?” and that raises expectations that he will be providing a fresh perspective. Much of his system analysis lacks depth and is derivative. He encourages us to freely “steal ideas from others” and, in this case, he offers up simplified versions of John Taylor Gatto (factory system and weapons of mass instruction), Sir Ken Robinson ( find your ‘creative’ element), and Alfie Kohn ( gradeless schools, learn at your own pace).  He’s either oblivious to, or dismissive of, more firmly grounded answers to that question, including the highly original formulations of Mortimer Adler ( The Paideia Proposal), Kieran Egan (Getting it wrong from the beginning), Martin Robinson ( Trivium 21c), and Paul A. Kirschner (future-proof education)

As a former dot.com executive, Godin put tremendous faith in technology to transform schools and learning.  “For the first time in history,” he proclaimed, ” we do not need humans standing in front of us teaching us square root.” His technology-driven agenda set out eight proposed education reforms, many now parroted by his followers. His key tenets were:

  • Flip the classroom by exposing students through homework to world-class speakers on video at night and devoting class time to face-to-face interactions and discussion of concepts and issues;
  • Open book, open notes all the time, based upon the belief that memorization is pointless in the Internet age;
  • Abandon grade-level and subject knowledge progression in favour of access to any course anywhere in the world, anytime;
  • Measure experience instead of standardized test scores and focus on cooperation rather than isolation;
  • Precise, focused education instead of mass, batch-driven education;
  • Transform teachers into coaches;
  • Life-long learning with work happening earlier in life;
  • Depth of study in college rather than attending famous ‘brand name’ universities.

Stepping back and zeroing-in on Seth’s education reform agenda, it becomes clear that most if not all of these reforms embrace what is known as “21st century learning” and are prime examples of “romantic progressivism.” Furthermore, it is mostly technology-driven and bound to undermine the remaining autonomy and disciplinary expertise of teachers.

SethGodinPictogramA more recent July 2019 Seth Godin post, “Pivoting the education matrix,” reaffirms his  well-known ‘meta-model” and reform agenda. Schools and classes, Godin continues to insist, “do not teach what they say they teach” and still focus on inculcating “obedience through comportment and regurgitation.” That would seem to imply that most student-centred methodologies featured in PD sessions and model constructivist practices posted on Edutopia are either just for show or figments of the imagination.

His proposed menu of skills is rather odd, like a grab-bag of ill-defined options. Most surprising of all, Godin utterly fails to draw a distinction between the proposed curricular skills (cooperation, problem-solving, mindfulness, creativity and analysis) and the implicit or hidden curriculum (management and obedience). Buried in the curious mix is one nuanced, evidence-based idea: “teaching domain knowledge in conjunction with the skill, not the other way around.” 

TED Talkers like Seth Godin are quickly becoming passe and facing increasing challenges from educators far better versed in school settings, evidence-based research, and what actually works in the classroom. His view of the contemporary school system, in my view, is a rather crude caricature and his reform proposals come off as amazingly facile. His regular Blog posts likely do provide fodder for career-building administrators and needed sustenance to those pursuing the latest educational fads.

What explains the success of Seth Godin and Seth’s Blog in the educational space? Does his simple caricature of the school system appeal to those looking for a neat, clean and uncomplicated picture? Where exactly do teachers as professionals with disciplinary knowledge fit in Seth’s ideal school? Where’s the research in cognitive science to support any of his claims about the process of student learning?  

 

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